The Good Life?

Frankly, you have to be a bit of a liar to be a great copywriter. That's why I rank myself as just a good one. And here's why.

Back in the agency days, one of our best accounts was the State of Nebraska. The state's slogan for God knows how long is Nebraska...the good life.

On a nice spring day. Ok. On a beautiful fall day. Sure is. On a football Saturday in Lincoln. No doubt. But on a day like today, it really does take a bit of liar to pull that one off.

It's 9 degrees outside and the wind is howling out of the Northwest. There are still hundreds of homes without power from a brutal ice storm of two weeks ago. (Not to worry, though. At least you can put the frozen food out on the porch and it won't thaw. Hell, if grandma kicks the bucket, put her out there, too. You can deal with her later.)

This is the time of year when you wonder about the Indians. How did they survive? I know, the buffalo provided them with dandy heavy robes to keep warm but you have to wonder, did they think this was the "good life?" Maybe they sent smoke signals to the Seminoles asking about short-term teepee reservations near a nice Florida beach.

There really isn't anything good about brutal winds and brutal temperatures. Nebraska is too flat to ski. Only nuts go ice fishing. Any animal with a brain is in some kind of hole. The rest are fattening up for the packing plants.

Only Nebraskans venture out because they absolutely must get to the bar or Wal-Mart. It's an inherited teepee fever syndrome.

Good life? Not for me. Good grief it's cold. Bring on tornado season.