The fine art of Pogo Pricing

Did you have a pogo stick when you were a kid? For those of you who don't know what a pogo stick is, think of a car clothes rod with a spring inside of the two tubes and a step welded about six inches from one end. Step onto the step and jump up into the air. When you come down, the spring collapses and springs you back into the air. Each time you bounce a step ahead until you run into something or someone. Your mom would worry that you are going to kill yourself on the damn thing unless she was Pete Rickets' mom, Marlene who would worry that Pete forgot his hat.

Apply the same concept to pricing--the pogo stick not Pete Rickets mom and the hat thing. More specifically, apply the pogo stick to oil company pricing. The price of oil goes up and gas prices bounce us into the air. You mom, or in this case everyone, gets worried about a crash but the price comes down some time after the vault.

The difference is oil companies have learned how to use the pogo stick on an inclined sidewalk. Each time they bounce prices into the stratosphere, they come down and move a little further up the walk. You, like your mom who worried about you, are just glad to see you come down safely and breathe a big sigh of relief.

$1.34 a gallon *pogo* $2.00 a gallon *back down* $1.45 a gallon (sigh of relief) *pogo* $2.54 a gallon *back down* $1.89 a gallon (sigh of relief). Get the idea? I know, Pete Rickets' mom is having a tough time putting the hat on pogoing Pete. None the less, we see a true Nebraska value going on here. Each time the Pogo price comes down, they have successfully set a new standard much higher than before and everyone who has bought gas at the top of the pogo hop is grateful. More money goes to their pockets and the $400 million retirement fund for the former chief pogoer. Opra is talking about something different now. I know, Pete Ricket's mom is still more concerned about the hat.

Pogo pricing is going to continue as long as there are stupes like us that put up with it. Demand aside, and the breeding habits of big goats in Alaska protected, the price will pogo it's way to $5 a gallon before we know it and by then, we will be grateful it is only $5.00 a gallon.

Trust me, Pogo Pricing is here to stay. Hopefully, Pete Rickets will remember to wear his hat and his mom can get something done in Washington if she, he, they get elected. Whatever.